Professors
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The 3H´s
IE Business School leadership professor Margarita Mayo shares insights on how to become an authentic leader.
Those about to step into the role of leader are often faced with a challenge. What kind of leader to be?
Of course it’s important to learn from others, but it’s also vital to develop your own unique style based on your strengths and weaknesses: your own authentic leadership style.
IE Business School leadership professor Margarita Mayo was recently included in the prestigious 2017 Thinkers50 Radar, which showcases truly independent-minded thinkers from around the world, all driven by curiosity and innovation.
In her forthcoming book, Professor Mayo explores the shifting nature of authenticity in leadership roles. In this video, she shares three key, research-based insights into how to become an authentic leader: heart, habit and habitat.
She suggests leaders begin their search for authenticity by looking inside themselves. Find your passion, so you can share it with your team and inspire them, winning their hearts over.
Then, build healthy leadership habits by seeking out honest and critical feedback to develop a routine that helps you to grow, adapt and progress.
As an authentic leader, it’s also essential to enrich your organization, your habitat, by building an space that keeps its focus on the accomplishments of your team and helps them shine.
Listen to what Professor Mayo has to say about how to become an authentic leader – in essence, she’s telling you to follow your heart.
Digital Humanities
In this video Digital Humanities Prof. Susana Torres proposes a new approach to the humanities because, she says, today’s students are iconic – they learn from what they see.
This is just one of several reasons she believes that in this digital era the humanities matter more than ever.
Prof. Torres specializes in medieval Russian literature and culture, focusing particularly on the survival of oral tradition or lore and the endurance of cultural models, as well as on the theory of literary genres. She has conducted her research in Cambridge, Paris and Columbus (Ohio).
She has published extensively on medieval Slavic culture and literature. Part of her research undertaken in recent years is the subject of her latest book “A Quest for Glory: Heroism in Medieval Russia” (Slavica, Bloomington, Indiana) due out shortly. She is currently working on a new book.
A Poker Game
Here Norman Kurtis, professor of consumer insights & behavior at IE Business School, talks about poker and how players’ behavior is similar to that of consumers in general. He says, for instance, that the concept of aversion, which means that the amount of suffering most consumers experience when they lose $100, is greater than the amount of joy they experience when given $100, is also seen in poker. His main point though is that the biggest change in the market research industry in the past 50 years is not the advent of online research, but rather the increased access to more relevant information from different sources that tell a holistic story (traditional research data, transactional data, social media data, web data, etc.).
Prof. Kurtis is half American, half Spanish, and has over 20 years of experience helping brands ask the right questions from a strategy, marketing and consumer insights perspective. He has worked at American Express in New York, at Accenture as an associate partner, and he was the CEO for Spain of marketing & market research agencies like Kantar and Ipsos… He is currently the vice dean of behavior & human development at IE School of Human Sciences and Technology. He holds an undergraduate degree from the University of Notre Dame and an MBA from London Business School.
Don’t miss seeing him play poker. Who do you think won? Anyway, don’t believe everything you see…!
The Global Nomad
IE Business School professor Mark Esposito is an expert in business and economics who is away travelling some 200 days of the year. He says, however, that the world is now a sole, converged platform. As a social media mogul and serial blogger he asks himself whether he could be a virtual economist? It’s well worth hearing what this consummate global nomad has to say!
Prof. Esposito has also authored and co-authored 8 books. His academic work is regularly featured in the Academy of Management Journal, as well as in The Economist and Harvard Business Review
Complexity
Data is fast becoming an organization’s most critical asset says IE business School Business Intelligence expert Prof. Josep Curto. There is, however, one thing you have to remember about it. Big Data is a confusing term, given that we usually just think about it in terms of volume. What companies really need to worry about is complexity, and more precisely data complexity. And complexity is not only driven by volume, velocity or variety (the 3 V’s of the world of big data), but also by other aspects such as the related IT strategy, data-driven culture or governance (the way data is managed, protected or accessed).
Professor Curto continues to challenge our whole approach to data saying that in his humble opinion the starting point should not be data itself but rather a business need or opportunity, and we will also need to understand the role data will play in leveraging that specific need or opportunity…
Prof. Curto is author or co-author of many articles, academic notes and books related to his professional expertise. He also has his own company, Delfos Research.
