The Myth of the Idea

In this video IE Business School entrepreneurship Prof. Newton Campos throws out the provocative idea that entrepreneurial ideas are not necessarily always a good thing. It’s almost as if he’s issuing a warning about what can happen when you have an idea, namely that while it could be good for society at large, there’s also a possibility it might be bad!!!

Entrepreneurs and ideas go together. But, as is the case with ideas, not every entrepreneur is good for society. Hear out his examples, enjoy, but brace yourself for a challenge!!!

P.S. Prof. Newton Campos is the author of the book The myth of the idea. He holds a PhD in Business Administration from FGV-SP and an MBA from IE Business School and the IIM Indian Institute of Management. He is managing director of SoliPh Entrepreneurship and Educational Services and writes a blog on education and technology for the O Estado de S. Paulo newspaper. He also chairs the Education and Technology Committee of the Brazilian Association of Startups.

Le Monde du Luxe

When you talk with Prof. Susana Campuzano it is inevitable that you will end up talking about the world of luxury. She also happens to have come up with a clever way of combining work and pleasure. How? “Well,” she says, “my passion has become my profession.”
In this video she explains how luxury originated from the decorative arts and the role played by the so-called fine arts.
It’s a real pleasure to listen to what she has to say about classic luxury, eco-luxury, show-off luxury… After all, it’s her passion she’s talking about!!! I guarantee you’ll like it! And don’t miss her wonderful French!

Collage

Philosophy Professor Julián Montaño has the rare ability to combine hard research with meaningful thinking about daily life.

Here he argues that in today’s world we can create our own identity using the cultural material that technology has placed at our disposal, much like a collage. The way he explains how social status has been shaped through the ages is fascinating stuff!

Prof. Montaño is conversant with a wide range of subjects ranging from aesthetics to the philosophy of language… All I can add is that it’s a privilege just to sit and talk with him about anything…

The Source

If you listen to IE University Design Thinking Professor Andrew McCarthy for a second, you’ll get the impression that he’s pumping out knowledge from a bottomless well. He’s so well read, so energetic and full of life, you can’t help but have a great time.

In this video he compares New York and Madrid, the digital and the analogical world, all this through Vermeer and Goya. It’s just a shame I could only shoot one video…

I hope you enjoy watching it as much as I enjoyed shooting it!

P.S. Andrew Peter Wallace McCarthy is a designer, innovation consultant and design thinking facilitator. He studied philosophy, political science, and the history of science and mathematics before becoming a creative director. He speaks and moderates at conferences and his voice has been featured in ads and audiobooks.