The Circus

If you’re interested in all kinds of stuff and don’t know exactly what it is you want to focus on, take a look at how IE Business School Marketing Prof. Felix Muñoz handled the same situation. First, he talks here about being a kind of “professional tourist.” What does that mean exactly? Basically, instead of looking for the best positions in a company, it involves switching between companies, doing the same things, but learning from different sectors and cultures. He also makes some very interesting points about having clear boundaries. He says, for instance, that every time he joined a company he laid out the conditions, one of which was, believe it or not, that they couldn’t promote him, because if they did he would have to stop doing what he had taken so much trouble to find…
In the course of his “professional tourist life” Prof. Muñoz worked in a broad range of companies, including Cepsa, Coca Cola, and Telefónica, as a director of communication, then a marketing consultant… But what he really cares about is happily trying to make sense of this circus of a world that we live in – in keeping with his name, “Felix,” which means “happy”. Don’t miss his visit to the circus!!!