Digital Humanities

In this video Digital Humanities Prof. Susana Torres proposes a new approach to the humanities because, she says, today’s students are iconic – they learn from what they see.

This is just one of several reasons she believes that in this digital era the humanities matter more than ever.

Prof. Torres specializes in medieval Russian literature and culture, focusing particularly on the survival of oral tradition or lore and the endurance of cultural models, as well as on the theory of literary genres. She has conducted her research in Cambridge, Paris and Columbus (Ohio).

She has published extensively on medieval Slavic culture and literature. Part of her research undertaken in recent years is the subject of her latest book “A Quest for Glory: Heroism in Medieval Russia” (Slavica, Bloomington, Indiana) due out shortly. She is currently working on a new book.

A Poker Game

Here Norman Kurtis, professor of consumer insights & behavior at IE Business School, talks about poker and how players’ behavior is similar to that of consumers in general. He says, for instance, that the concept of aversion, which means that the amount of suffering most consumers experience when they lose $100, is greater than the amount of joy they experience when given $100, is also seen in poker. His main point though is that the biggest change in the market research industry in the past 50 years is not the advent of online research, but rather the increased access to more relevant information from different sources that tell a holistic story (traditional research data, transactional data, social media data, web data, etc.).

Prof. Kurtis is half American, half Spanish, and has over 20 years of experience helping brands ask the right questions from a strategy, marketing and consumer insights perspective. He has worked at American Express in New York, at Accenture as an associate partner, and he was the CEO for Spain of marketing & market research agencies like Kantar and Ipsos… He is currently the vice dean of behavior & human development at IE School of Human Sciences and Technology. He holds an undergraduate degree from the University of Notre Dame and an MBA from London Business School.

Don’t miss seeing him play poker. Who do you think won? Anyway, don’t believe everything you see…!