Marketing Prof. Martin Boehm is not a market dog himself, but he loves hot dogs. In this video he explains how the market works while enjoying a hot dog in New York.
Playing a sort of devil’s advocate, he proposes that we stop for a moment to try to understand the forces that drive the market. He uses a Sanskrit concept, “Samsara,” to convey the idea that the market is just an endless cycle of desire for things we feel we need and which we think will improve our lives somehow.
It would appear that the market moves at the same speed as Prof. Boehm at the wheel of an Oranke Skualo, and that both are unstoppable…
Four visions, Four professors address two issues – what could be considered the most important management subject, and whether the world is seeing a shift in its center of gravity.
As you probably know, CMYK stands for Cyan, Magenta, Yellow and Black, namely the four base ink colors.
In offset and digital printing the CMYK ink colors are applied to the paper in successive layers. By overlapping the four colors in varying concentrations a huge number of other colors can be created. As a result, the combined visual effects of the four CMYK colors produce what we commonly call full color printing.
I believe that the visions of the four professors featured in this video serve in much the same way as “base colors” for developing thought in the field of management. They basically address two issues – what could be considered the most important management subject, and whether the world is seeing a shift in its center of gravity. Prof. de l´Etraz disagrees with Dean Iniguez, and Prof. D´Souza disagrees with Dean Boehm. It seems that agreement is just not their thing… Check out what they have to say!!!
All four Professor along with Ioschka fischer, Malcom Gladwell… were present at The Korean World Knowledge Forum 2012
This is a personally very touching video for me, because Roberto Puyol, who made the Skualo, is the nephew of a very close friend of mine, Juan Manuel Samper, who recently passed away. The Skualo is a race car. Marketing Prof. Martin Boehm talks about the launching of a new product using the Skualo as an example.