The Myth of the Idea

In this video IE Business School entrepreneurship Prof. Newton Campos throws out the provocative idea that entrepreneurial ideas are not necessarily always a good thing. It’s almost as if he’s issuing a warning about what can happen when you have an idea, namely that while it could be good for society at large, there’s also a possibility it might be bad!!!

Entrepreneurs and ideas go together. But, as is the case with ideas, not every entrepreneur is good for society. Hear out his examples, enjoy, but brace yourself for a challenge!!!

P.S. Prof. Newton Campos is the author of the book The myth of the idea. He holds a PhD in Business Administration from FGV-SP and an MBA from IE Business School and the IIM Indian Institute of Management. He is managing director of SoliPh Entrepreneurship and Educational Services and writes a blog on education and technology for the O Estado de S. Paulo newspaper. He also chairs the Education and Technology Committee of the Brazilian Association of Startups.