A Poker Game

Here Norman Kurtis, professor of consumer insights & behavior at IE Business School, talks about poker and how players’ behavior is similar to that of consumers in general. He says, for instance, that the concept of aversion, which means that the amount of suffering most consumers experience when they lose $100, is greater than the amount of joy they experience when given $100, is also seen in poker. His main point though is that the biggest change in the market research industry in the past 50 years is not the advent of online research, but rather the increased access to more relevant information from different sources that tell a holistic story (traditional research data, transactional data, social media data, web data, etc.).

Prof. Kurtis is half American, half Spanish, and has over 20 years of experience helping brands ask the right questions from a strategy, marketing and consumer insights perspective. He has worked at American Express in New York, at Accenture as an associate partner, and he was the CEO for Spain of marketing & market research agencies like Kantar and Ipsos… He is currently the vice dean of behavior & human development at IE School of Human Sciences and Technology. He holds an undergraduate degree from the University of Notre Dame and an MBA from London Business School.

Don’t miss seeing him play poker. Who do you think won? Anyway, don’t believe everything you see…!

The Global Nomad

IE Business School professor Mark Esposito is an expert in business and economics who is away travelling some 200 days of the year. He says, however, that the world is now a sole, converged platform. As a social media mogul and serial blogger he asks himself whether he could be a virtual economist? It’s well worth hearing what this consummate global nomad has to say!

Prof. Esposito has also authored and co-authored 8 books. His academic work is regularly featured in the Academy of Management Journal, as well as in The Economist and Harvard Business Review


Data is fast becoming an organization’s most critical asset says IE business School Business Intelligence expert Prof. Josep Curto. There is, however, one thing you have to remember about it. Big Data is a confusing term, given that we usually just think about it in terms of volume. What companies really need to worry about is complexity, and more precisely data complexity. And complexity is not only driven by volume, velocity or variety (the 3 V’s of the world of big data), but also by other aspects such as the related IT strategy, data-driven culture or governance (the way data is managed, protected or accessed).

Professor Curto continues to challenge our whole approach to data saying that in his humble opinion the starting point should not be data itself but rather a business need or opportunity, and we will also need to understand the role data will play in leveraging that specific need or opportunity…

Prof. Curto is author or co-author of many articles, academic notes and books related to his professional expertise. He also has his own company, Delfos Research.

Another bunch of crazy knowledgeable profs. 2nd Season 2014/15

Here’s another bunch of crazy knowledgeable IE Business School professors who don’t think twice about revealing what makes them tick and how their passions in life often serve to illustrate key points about the subjects they teach.

This video features just some of the professors who have given us insights into their lives and specializations over the course of the last academic year. I hope you’ll enjoy this reminder of Jeffrey Char’s fondness for chocolate, Felipe Quintana’s passion for frontenis, Eduardo Morcillo’s China, Joe Haslam´s love of mountains, Dean Iniguez’s homage to exec ed from China, Erik Hiep’s walk around Amsterdam, Kevin Dubin’s hike through Silicon Fen, Newton Campos’s challenging analysis of what it really means to be an entrepreneur, Susana Campuzano’s penchant for luxury, and the circus Felix Muñoz chose as the setting for his video.

I’d just like to add a very big thank you to all the professors who have been the subject of Other Side videos with such enthusiasm and good grace, and don’t mind admitting that I’m looking forward to discovering the other side of many more IE professors this coming year!

Geopolitical Alpha

There is nothing this man has not already done. Originally from Manhattan, he has lived in Europe since 1996, first in the UK, then Belgium, then Italy, and now in Poland. IE Business School Intelligence & Geopolitics Prof. Milo Jones has worked for Morgan Stanley in NYC and for Accenture in London, and also served as an officer in the US Marine Corps… Could this be why he wrote the book Constructing Cassandra: Reframing Intelligence Failure at the CIA, 1947-2001…?

Here Prof. Jones talks about geopolitical alpha which, he says, is basically intelligence analysis structured in in such a way that it provides a useful tool for financiers and the corporate world in general. If that sounds boring, he adds, it’s not, not to him at least. It enables him to spend his days pondering wars, terrorism, pandemics, elections, and all the huge changes that happen daily across the full spectrum of economics, and to focus on their impact on the business world around us. Put simply it lets him explore current events in depth and think hard about thinking. Believe me when I say you don’t want to miss this.

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