Another Way

Management Prof. Leticia Ponce has been volunteering at a retirement home for the last seven years, helping people who require assistance with washing and dressing. She says it has made her more patient, compassionate and grateful in her day-to-day life, and that she feels she has received much more than she has given.

Moreover, volunteering has changed her approach to management. That’s why she talks about how there is another way of doing things, about compassionate management as opposed to traditional management.

“The more we serve others, the more you forget about yourself, the more compassionate, empathetic and humble you will become, and ultimately, happier,” she concludes. Listening to her makes you think she really could be onto something!!!

P.S. Leticia Ponce is the founder of LyL de Ultramar, the Master Franchise for Mexico of KA International, a leader in interior decoration franchises with over 400 stores on five continents. She has also worked as Quality Director for Ge Capital Largo Pl.

Hot Market Dog

Marketing Prof. Martin Boehm is not a market dog himself, but he loves hot dogs. In this video he explains how the market works while enjoying a hot dog in New York.

Playing a sort of devil’s advocate, he proposes that we stop for a moment to try to understand the forces that drive the market. He uses a Sanskrit concept, “Samsara,” to convey the idea that the market is just an endless cycle of desire for things we feel we need and which we think will improve our lives somehow.
It would appear that the market moves at the same speed as Prof. Boehm at the wheel of an Oranke Skualo, and that both are unstoppable…

Only two days

Some say imagine how bad work is that they have to pay you to do it… But joking aside, the good news is that at times there are things you do at work, and people you meet, that you would anyway, just for the sheer pleasure of it. Shooting this video, and meeting IE Law School Intellectual Property Prof. Pedro Letai, was one of those times.

I don’t know how good a professor he is, but I heard his students love him, and I can also say I thoroughly enjoyed reading his poetry book “The Great Buffalo”. The book is in Spanish, but we’ve translated a couple of poems just to give you a taste. Expect more surprises in the video!
Prof. Letai is also a literary critic, columnist, and novelist. His first novel is coming out any day now. As a matter of fact the day of the shooting he was expecting his editor to send him the first copies, so I’ll keep you posted!

Toledo: a city of three cultures

Operations and finance professor Alber Sabanoglu Segura comes from Turkey, and he is also a Sephardic Jew. Hence we decided that there was no better place to shoot this video than the ancient Jewish quarter in Toledo. When the Sephardic Jews were expelled from Spain in 1492, they headed for many different countries, and his family ended up in Turkey.
What this basically means is that Prof. Sabanoglu Segura is a true world citizen. He was born in Turkey, lived in the States for a while, and now lives in Madrid. He is fluent in many languages, including Ladino, the old Spanish spoken by Sephardic Jews.
Moreover, he is a critic and writer of short stories, not to mention the fact that he also sings in a group. I hope you enjoy his video, if only because he was such good company while we were shooting it!!!

Mitsouko

Mitsouko sounds like the kind of name that would belong to a goddess. Actually it’s a perfume created by Jacques Guerlain in 1919 which is still on sale in shops today. But more importantly, it’s also the name of Vincent Doyle’s dog.

When I first contacted IE business media and cultural studies professor Vincent Doyle, he suggested that we center on his dog to illustrate his field of research. He’s concerned about how minorities like immigrants, LGBTs, etc., are treated. Apparently, greyhounds like Mitsouko are their own particular kind of minority among abandoned dogs.

It’s always a pleasure to speak with Prof. Doyle, be it about dogs or anything else …