A moment in wine

It would appear that IE Law School Dean Javier de Cendra is passionate about everything he does. The same passion he showed in Maastricht when I filmed him talking about the role Europe still has to play in this world shines through as he talks about Chilean wine, with a special focus on the Viña Pérez Cruz label.

It looks like his passion for wine goes back a long way because when I asked him about when he had his first ever glass of wine he was very elusive…

I hope you enjoy finding out about this particular passion of his and about this fine Pérez Cruz wine.


In ancient Greek mythology, Europa was a Phoenician princess who was abducted by Zeus after she assumed the form of a dazzling white bull, taking her away to the island of Crete where she gave birth to Minos, Rhadamanthus, and Sarpedon. Meanwhile, back in the 21st century, modern day Princess Europa appears to have been abducted in much the same way, but this time by a god called Crisis, aided and abetted by petty-minded critics and sheer schadenfreude, leaving her cast aside and forgotten in a far-flung corner of the world.

In this video IE Law School Dean, Javier de Cendra, defends Europa using some very convincing arguments. He touches on all the key issues – natural resources, the environment, the future of humankind – concluding that Europe as a whole has an important role to play in this world. He basically says that we have to stand up for our dreams and ideas.

The video was shot in Maastricht, the day Queen Beatrix of the Netherlands, the oldest reigning Dutch monarch, abdicated the throne in favor of her son Crown-Prince Willem-Alexander. Maastricht was where Dean De Cendra studied, and also where he proposed to his wife. Go Europa!!!

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