People, People, People
I first met IE Business School Emerging Markets Prof. Eduardo Morcillo back in 2006 when I did one of his courses on China. He’s so tall that when I first met him I thought he was a basketball player, but when I heard him talk with such passion and focus about the changes that were already taking place in China, I realized that his was another kind of expertise.
In this video he takes us on a walk around Beijing while he talks about the key factors for success when doing business in China. Check out what he has to say on the subject of people…
Prof. Morcillo is specialized in cross-border mergers & acquisitions. He’s an experienced negotiator and CEO of Interchina. He has also served as Chairman of the EU-China Trade & Investment Group, Vice Chairman of the Spanish Chamber in China, and as adjunct professor in two business schools.