Data is fast becoming an organization’s most critical asset says IE business School Business Intelligence expert Prof. Josep Curto. There is, however, one thing you have to remember about it. Big Data is a confusing term, given that we usually just think about it in terms of volume. What companies really need to worry about is complexity, and more precisely data complexity. And complexity is not only driven by volume, velocity or variety (the 3 V’s of the world of big data), but also by other aspects such as the related IT strategy, data-driven culture or governance (the way data is managed, protected or accessed).

Professor Curto continues to challenge our whole approach to data saying that in his humble opinion the starting point should not be data itself but rather a business need or opportunity, and we will also need to understand the role data will play in leveraging that specific need or opportunity…

Prof. Curto is author or co-author of many articles, academic notes and books related to his professional expertise. He also has his own company, Delfos Research.