Lucinda´s River

Entrepreneurship Prof.Daniel Soriano swims and talks about entrepreneurship.

Life can be so strange that sometimes, when I wake up, it feels like everyone had too much to drink last night, just like in the opening lines of The Swimmer, a short story by John Cheever.

In the story, later turned into a film with the same title by Frank Perry, Neddy Merryl (Burt Lancaster) decides one summer afternoon that he is going to “swim” his way home through the swimming pools at various friends’ houses dotted across the county. He names the chain of pools the “Lucinda River” after his wife. As the story progresses, it becomes clear that Neddy’s journey may represent more than meets the eye.

Entrepreneurship Prof. Daniel Soriano brings a different take to Neddy’s surreal journey, comparing the journey from pool to pool with the search for entrepreneurial dreams.

Prof. Soriano and I have shared an office for a good number of years, and have drunk an even larger number of margaritas together. We have, in a way, grown up together at IE. I don’t want to sound too biased so the only thing I will say is that he is fantastic company and a truly excellent professor. Sorry, but sometimes a person’s biased and unbiased judgment just happens to coincide…

Don’t miss him in action. What he does, he always does pretty well.

P.S. After the shoot, we broke with tradition and had gin and tonics instead of margaritas. Is that a sign that something is changing…? I highly recommend both the short story and the film “The Swimmer”. Prof. Soriano is also Director of the IE Business School Entrepreneurship & Innovation Center.