The 3 Ms

Sports Management Prof. Eduardo Fernandez-Cantelli talks about what running really means for him: Motivation, Meditation and Metamorphosis.

A lot of people run as a way to keep fit, but only few are able to extract daily life lessons from running. This is exactly the case of Management Sports Professor, Eduardo Fernandez-Cantelli. He says that when he talks about running he talks basically about the three Ms:


When he talks about these 3Ms he has in mind the book “What I talk about when I talk about running” by Haruki Murakami. If you remember well, there was a short story “What We Talk About When We Talk About Love” by Raymond Carver, from which Murakami took the title from. Bear in mind he has translated Carver´s works into Japanese. Nobody though has stablished yet what´s the relation between love and running. You wanna try it?

Prof. Fernandez-Cantelli says that there are three reasons to explain failure: Not enough training, not enoug training and not enough training. I really admire his determination and endurance.

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